Here is the presentation from the meeting on 2/19/07. I have included it in both Adobe Acrobat PDF format, as a Web Page, and as a Powerpoint.
I was also looking through some old files and came across a detailed Search Engine Analysis I did back in 2000. Although, it's a bit dated, much of the content is still valid.
|
| |
|
Search Engine Optimization/Submission |
- 7:00 to 7:30 Optimize Site for Search Engine Submission
- 7:30 to 8:00 Search Engine Submission
- 8:00 to 8:30
- Future topic discussion
- Questions and Answers
|
| |
Search Engine Optimization
- Overview - |
- Is there enough content on the site to properly categorize it?
- Is the navigation system spider friendly?
|
| |
Search Engine Optimization
- Content - |
- Visible
- Body Text
- Alt Tags
- Page Title Tags
- Title Tags (Sometimes Visible)
- Links
- Header Text / Bold
- Invisible
- Description MetaTag
- Keywords MetaTag
|
| |
Search Engine Optimization
- Do’s - |
- Apply alt and title tags to all images
- Create good content
- Informative and thorough title tag
- Good Keyword and Description MetaTags
|
| |
Search Engine Optimization
- Don’ts - |
- Cram all of your content onto one page
- Create Text that is the same color as your background
- Create a page that only contains images or media
- Create Title or MetaTags containing words that are not contained in the body
- Create a 100% Flash or Java site.
- Do Not Use Frames
|
| |
Search Engine Optimization
- Navigation System - |
- Make sure that there are multiple links pointing to important pages throughout the site.
- Make sure that links are plain text or graphic links.
|
| |
Search Engine Optimization
- Resources - |
|
| |
Search Engine Submission
- Overview - |
- Submission to at least the top engines is a must.
- Keep site content fresh.
- The first submission will take the longest amount of time for the site to be indexed.
|
| |
Search Engine Submission
- Do’s - |
- Submit your site to engines every 90 days
- Keep Content Fresh
- Continuously check your ranking for certain desired keywords or phrases
- Continuously optimize your site content by reviewing your log files
- Continuously optimize your site content by reviewing you rankings on search engines
|
| |
Search Engine Submission
- Don’ts - |
- Submit your site to search engines more than once every 90 days
- Try to trick the engines to improve ranking
- Point multiple domain names to the same site and submit to the engines
- Submit multiple pages from the same site to the engines
|
| |
Search Engine Optimization/Submission
- Review - |
- Create your site for people and robots
- Research and know your site and how to keep it optimized
- Always use tags and keywords to add content to your pages
- Submit your site to the top engines every 90 days
|
| |
Search Engine Submission
- Resources - |
|
| |
Future Topics / Q&A |
- Basic Web Page Design
- Buttons, Banners and Site Graphics
- FTP, How To
- Dreamweaver
- PERL
- Databases
- ???
|